Hello!
I am an award-nominated journalist, copywriter and social media manager. I help solopreneurs, startups, scaleups and agencies find the right words to connect with the right people. Need a word? I'm your gal.
Who am I?
I started my career in tech and consumer brand PR, working across several large London agencies before going freelance in 2018.
Since then, I’ve focused on what I do best: helping brands, founders and businesses find the right words — from sharp website copy and thought leadership to social media content, tone of voice and brand storytelling.
As a journalist, I have bylines in Cosmopolitan, POPSUGAR, Stylist, Insider, Grazia, The Independent, i-D, Metro, inews, Happiful, Thomson Reuters (and many more!) and have appeared on Sky News, BBC London Radio and BBC News.
For clients, I create bright, clear copy with the end goal always in mind. Growth? Engagement? Lead generation? Brand awareness? A stronger social presence? I’ll help you turn ideas into content that connects. That might mean shaping your tone of voice, writing articles that build authority, creating social posts that sound like you, or turning complex ideas into copy people actually want to read.
I can write quickly and under pressure, but never carelessly. Every piece of work is considered, polished and written with integrity. I care about deadlines, details and making sure the copy does what it needs to do.
My clients tell me I'm transparent, direct and thorough, which is nice. I know I'm a friendly and trusted addition or extension to your creative business and team - someone who can always be relied upon to go after the best results, whatever the goal.
Always bespoke
Not everything fits into a neat little box. Let's talk about what you need and make it work.
I price my services as competitively as I can. My day rate is £450 and this is lower than the national average. That being said, I still want to hear from you if your budget can’t quite stretch to this. For ongoing work, a big project, or for an exciting campaign, I’ll always try to find a fee we’re both comfortable with.